Purpose
This page will outline the procedure for requesting a new Facebook ad creative.
Application
The ads manager making edits, changes, or creating the account is responsible for requesting a Facebook ad creative.
1. Determine the Creative Requirements & Goals
First, determine what kind of creatives you need, their goals, and the number of creatives you need.
Instructions and guidelines should already be in the advertising form or posted in the corresponding Teamwork thread. These instructions will help you determine the creatives you need and their goals.
2. Write out the Creative Instructions
Start by opening a new task and name it according to what it is.
Example: Facebook Banners for New Promo
Then, proceed to write out the creative instructions.
When writing out the creative instructions, make sure to include the following:
- The client and/or promotion the banners are for.
- The style they need to be.
- How many you need.
- What call to actions need to be on them.
- Where the assets need to be pulled from (ideally, you should provide them at the start unless it is in a place you do not have access to.)
The banner sizes we use are:
1910x1000 (or 1.91x1) min. 600x100 px
1000x1000 (or 1x1) min. 600 px
900x1600 (or 9x16) min. width = 500px
Keep in mind that if these are carousel ads, we only need 1000x1000 (or 1x1) min. 600 px
After completing the instructions with as much detail as possible, assign the task to one of our graphic designers. If applicable, make sure you put a priority tag when you assign the task so the designer knows how soon you need the creatives.
3. Gather Assets
If you are gathering assets, the top two places to check are Buzz Google Drive or Deposit Photos.
Deposit Photo Credentials:
Username: support@thisis.buzz
Password: bP@$$x23
4. Inform Team
Once the task has been posted, inform the team that you have posted a new task for them. Then, provide a quick summary of who it is for and when you expect it. Occasionally, check in with the person assigned the task to address any questions they may have during the process until it is fully completed.
5. Send a Preview to the Client
Once the creatives have been created, send a preview to the client. If the client approves, that process is complete. If the client asks for edits, inform the team member who designed the creatives and work with them and the client until a creative is made that everyone is happy with.