Knowledge Base

This page outlines the process of ordering writing done by a third-party writer; it shows how to set the writer up for success by clearly communicating expectations and sharing relevant content.

This process applies to anyone working with a third-party writer but will generally be the Project Manager. 

When we commission writing, providing as much context as possible is important. We do this by sharing a Google Doc with them that is titled with what page of the website we are asking them to write (i.e. Home Page, Service Page, etc.)

Here is an example: Google Docs.

Here are the things the writer will need to know in order to write:

Primary and Secondary Keyword: Barry will write these once the sitemap is posted in the project in Teamwork. 

Word Count: This can be obtained by running the keyword through the content template in SEMrush.

Relevant Information from the Onboarding Document: Each client is run through an onboarding, during which we ask questions and fill them out in a Google form. Some things to include for the writer are general information about the company and what it does, the benefits or differentiators of the company, the services it provides, etc.

The writer is usually engaged once the page has been mocked up in Figma, so you can use this to highlight how the content will be applied. This will help the writer by making sure the "sections" they write will aesthetically fit with the page design. 

Ensure that you have provided all the necessary elements for the writer so that they can write specific, relevant, and engaging content. You can either make separate documents for each page needed or include multiple sections for different pages in one document, whatever makes the most sense for the project. 

As of the writing of this document, Emma is the writer we primarily use for outsourced writing. If you send her the document in this group chat:

She will usually respond that she has received the document and give the expected timeline. Try to allow for at least a week of writing time. 

Once Emma sends her work back to you, review it to make sure it all makes sense and fits the sections and word counts as expected. If everything looks good, let her know.

When we add up the final project budgets, we need to include the writing cost, so please ensure that the amount Emma charged is documented in the Project Pricing Notebook in Teamwork.